Super Bowl Squares was not the only way Rocket Mortgage was involved in the big game. The winners are from 13 different states across the country: Alabama, Arizona, California, Colorado, Connecticut, Florida, Louisiana, Missouri, Nebraska, New Mexico, Pennsylvania, Texas and Washington. Rather than only having one winner selected at the end of every quarter, the company awarded $50,000 every single time the score changed during the game, whether it was the result of a touchdown, an extra point or two-point conversion, a field goal or a safety. Rocket Mortgage Super Bowl Squares is a supercharged, free-to-play version of the game that is commonplace amongst friends, neighbors and co-workers across the country. Whether it's helping Americans become homeowners for the first time, finding a home that better fits their life or make their finances more comfortable – we are lucky to be in a position that allows us to make dreams come true every day." "We love taking some of the most exciting events in sports and finding ways to elevate the experience – which we accomplished with the Rocket Mortgage Squares giveaway. "We enjoyed an exciting game, and appreciate the accolades our commercials are receiving, but what really meant most to us was changing the lives of all the winners in our Super Bowl Squares Sweepstakes," said Casey Hurbis, Chief Marketing Officer for Rocket Mortgage.
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While Tracy was the star of the commercials, they also featured cameos from action movie star Dave Bautista, NFL defensive end Joey Bosa and internet star Liza Koshy. Rocket Mortgage is the first brand in 14 years to dominate the ranking platform in such a way. The star-studded spots clearly resonated with Americans, as they took home both the first and second place in Ad Meter rankings. The ads, which starred comedic powerhouse Tracy Morgan, drew praise from critics, social media users and the overall voting public who weighed in on USA Today's Ad Meter – the premiere ranking platform for Super Bowl advertising. While fans were waiting for a chance to win big when the score aligned with their square, Rocket Mortgage aired two 60-second commercials during the game. Additionally, another 12 Americans won $50,000 each, one for every score change in the game. – providing each $500,000 which can be used to purchase the home of their dreams. You can watch both of Rocket Mortgage’s Super Bowl commercials and see a look behind-the-scenes at the making of the ads, on the company’s YouTube page.Rocket Mortgage's free-to-play giveaway surprised two grand prize winners – Derrick C. Through a multi-year partnership with the National Football League, Rocket Mortgage is the Official Mortgage Provider of the NFL. Rocket Mortgage Super Bowl Squares is a free-to-play version of the game that is commonplace across the country. Whether it’s helping Americans become homeowners for the first time, finding a home that better fits their life or make their finances more comfortable, we are lucky to be in a position that allows us to make dreams come true every day.” “We love taking some of the most exciting events in sports and finding ways to elevate the experience-which we accomplished with the Rocket Mortgage Squares giveaway. “We enjoyed an exciting game, and appreciate the accolades our commercials are receiving, but what really meant most to us was changing the lives of all the winners in our Super Bowl Squares Sweepstakes,” said Casey Hurbis, chief marketing officer for Rocket Mortgage.
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